In my role within Jo Malone and Estée Lauder, I've been involved in a range of responsibilities spanning from product launches to customer experience enhancements.

Specifically, I've worked closely with product development teams to conceptualize and bring to market new fragrances, skincare products, and cosmetics. This involved conducting market research, trend analysis, and collaborating with perfumers and cosmetic chemists to ensure that our offerings aligned with the brand's vision and met the discerning expectations of our clientele.

Additionally, I've been deeply involved in crafting marketing campaigns and promotional strategies to elevate brand visibility and drive sales. This included developing engaging content for digital platforms, coordinating events, and partnering with influencers and celebrities to amplify brand messaging.